The Tourism Ministry has set a target of attracting 12 million tourists in Thailand’s next high season to spur recovery in the travel sector. The plan includes promotions, infrastructure readiness, and targeting key markets to meet or exceed this goal. Officials believe strong demand exists, especially in Asia, and hope to capture pent-up travel momentum. Efforts will also focus on balancing tourist flow across regions to spread economic benefit. The success of this target is seen as a barometer

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