The iconic Pace Picante “New York City?!” campaign kicked off in the late 1980s and ran through the mid-1990s. Featuring cowboys shocked to discover a competitor’s salsa was made in New York City, the ads emphasized Pace’s Texas roots and authenticity, cementing the brand as the go-to choice for real Southwestern flavor. The memorable catchphrase became a staple of 90s advertising, reinforcing Pace’s image and connecting with audiences across the U.S. #salsa #texas #nyc | Truck Stop Chic