Colgate advert promotes 'revolutionary' new toothpaste
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Colgate advert promotes 'revolutionary' new toothpaste
Jun 14, 2016
Mail Online
What’s hot? The Designer Smile by Colgate Optic White. It’s whiter, bolder, brighter! | Colgate
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What’s hot? The Designer Smile by Colgate Optic White. It’s whiter, b…
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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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