What is BATNA? How to Find Your Best Alternative to a Negotiated ...
Oct 7, 2025 · What is BATNA? The BATNA definition is the ability to identify a negotiator's best alternative to a negotiated agreement.
Understanding BATNA: Your Best Alternative to a Negotiated …
Nov 6, 2025 · What Is a BATNA? The best alternative to a negotiated agreement (BATNA) is the option you turn to if negotiations fail, giving you a backup plan and strengthening your position …
BATNA - Definition, Importance, and Practical Examples
It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made. In other words, a party’s BATNA is what a party’s …
Best alternative to a negotiated agreement - Wikipedia
A BATNA represents one party's best option if negotiations fail, whereas a reservation price represents the worst deal they are willing to accept. When purchasing a bike, for example, the …
What Is BATNA and How Can It Help You Negotiate? - Indeed
Dec 16, 2025 · What is BATNA? BATNA stands for the best alternative to a negotiated agreement, and it refers to the options you have available if a negotiation doesn't succeed.
BATNA - What it is and how to use it - alignednegotiation.com
BATNA stands for Best Alternative to a Negotiated Agreement. It’s your strongest fallback option if negotiations fall through. Knowing BATNA empowers you to better use leverage in your …
Best alternative to a negotiated agreement (BATNA) - EBSCO
Best Alternative to a Negotiated Agreement (BATNA) is a key concept in negotiation strategy that refers to the best course of action a negotiating party can take if discussions fail to yield a …
BATNA Best Alternative to a Negotiated Agreement Definition
Jul 19, 2024 · BATNA is an acronym popularised by Roger Fisher and William Ury which stands for ‘Best Alternative to a Negotiated Agreement’. BATNA answers the question: ‘What would …
What is BATNA, and How Do I Use BATNA in Negotiation? - MWI
Using negotiation lingo, alternatives are what you could do to meet your interests if you walked away from the current negotiation. The alternative that best meets your interests is called your …
BATNA Examples—and What You Can Learn from Them - PON
Sep 24, 2025 · In their bestseller Getting to Yes: Negotiating Agreement Without Giving In, Roger Fisher, William Ury, and Bruce Patton (Penguin, 1991) described BATNA, or best alternative …