Subliminal methods are being studied in therapeutic settings as potential aids for behaviour change, such as quitting smoking, losing weight, and reducing stress.

This book is about subliminal effects in that broad sense—about the processes of the unconscious mind and how they influence us. To gain a true understanding of human experience, we must understand …

r the intervention of different subliminal messages. A study from Froufe & Schwartz aims specifi- cally towards subliminal messages that claim to improve self-esteem

stimuli refer to that which is presented below the threshold of conscious awareness. They identified four subliminal types: sub-threshold stimuli (presented at levels too weak to be consciously...

We will touch briefly on each of these subliminal techniques, but first we will discuss the one study most often cited by proponents of these beliefs as “proof” of the effectiveness of subliminal persuasion.

Jan 14, 2008 · In the late 1950s, subliminal suggestion was claimed to be a commonly used method of influencing consumer purchase behavior at a nonconscious level. This notion was largely …

DEL HAWKINS* This article reviews and clarifies the main concepts associated with subliminal research and develops and tests a theoretical explanation of the effects of sub- liminal stimulation. Basic drive …