Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its …

The innovative and visionary spirit of Hans Wilsdorf lies behind the success of Rolex watchmaking. Discover the history of Rolex on rolex.com.

Rolex registered the five-spiked crown as its trademark in 1925, while steadily improving its products. In 1926 the company introduced the waterproof and airtight Oyster model. The …

Oct 18, 2024 · This article traces the fascinating history of Rolex, from its modest beginnings in the early 20th century to its current status as one of the most prestigious and recognized …

May 11, 2024 · Rolex became the dominant industrial watchmaker through a series of eccentric, and effective, business practices. Rolex is the first—and often the only—watch brand people …

In 1908, Wilsdorf registered the trademark “Rolex,” carefully selecting a name that was short, memorable, and easily pronounceable in any language. Remarkably, he conceived this name …

Dec 17, 2025 · In 1920, Montres Rolex S.A. was registered in Geneva. The brand’s long-term home became Switzerland, not England. This move also fit a deeper goal. Switzerland was …

Jul 7, 2025 · But how much do you really know about the history of Rolex? In this guide, we’ll walk you through the fascinating story of Rolex, from its earliest days to the world-renowned status …

Mar 25, 2025 · Understanding Rolex’s history is key to understanding how it changed the wristwatch, combining technical innovation with timeless design. This guide will explore the …

Oct 1, 2025 · The history of Rolex is more than a tale of watchmaking—it’s a case study in vision, innovation, and brand-building. From Hans Wilsdorf’s dream of making wristwatches …