PROUDLY is an affordable baby care brand founded by Gabrielle Union & Dwyane Wade to center the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & …

An ultra-nourishing, multi-use balm to target stubborn dry spots and soothe itchy, irritated skin. (Yours, included!) PROUDLY centers the skincare needs of Black & brown babies, who are more prone to …

We’re proud of what we’ve built, and want you to feel confident to be a part of the PROUDLY family. Leaping Bunny Certified We love our earth and all its littlest loves—absolutely no animal testing. …

A non-stripping cleanser to wash away little messes while keeping your baby's skin super-soft. PROUDLY centers the skincare needs of Black & brown babies, who are more prone to dry skin, …

PROUDLY centers the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby acne & cradle cap.

PROUDLY™ MADE Why You'll Love It Highlights moisturizing hypoallergenic dermatologist approved

PROUDLY products are co-designed by a Dermatologist of Color, who studied and selected ingredients to nourish melanated skin. We’re proud to be a truly diverse team of doers, dreamers, change …

Your go-to, everyday-and-everywhere lotion to keep your littlest love hydrated and happy. PROUDLY centers the skincare needs of Black & brown babies, who are more prone to dry skin, eczema, baby …

Ultra-absorbent and super-soft with a shea butter moisture layer to keep leaks locked in and help prevent irritation. PROUDLY centers the skincare needs of Black & brown babies, who are more …

What are the PROUDLY product development standards? At PROUDLY, we are the first baby care brand to fully commit to focusing on the needs of melanated skin. Each product is developed to serve …