Terms like “deviant” and “misfit” are normally freighted with negative connotations. But neuroscientist Beau Lotto explains in his new book, Deviate: The Science of Seeing Differently, that it is our ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

Did you know that you can gain and lose customers without even meeting them? From the passers-by outside your corner store, to the viewers who visit your website, you can work on gaining the attention ...

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

It’s frustrating to leave a conversation feeling completely misunderstood. You might have even thought you were crystal clear, yet the message didn’t land the way you expected. This happens all the ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Hallucinogen persisting perception disorder (HPPD) is a rare medical condition that can cause visual disturbances (sometimes called flashbacks) if you’ve taken hallucinogenic drugs in the past. With ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...