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Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Each year when MD+DI editors sit down to discuss Medtech Company of the Year prospects, the companies that rise to the top for us tend to be those that have had a transformational year either through ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The launch of OpenAI’s ChatGPT in 2022 served as a harbinger of the profound disruption and ...

Ezra Gershanok, chief executive and co-founder of subleasing-marketplace Ohana, said he doesn’t expect to sponsor more H-1B visas now that the petition fee jumped to $100,000 under President Trump’s ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

ProcessOptimizer is a Python package designed to provide easy access to advanced machine learning techniques, specifically Bayesian optimization using, e.g., Gaussian processes. Aimed at ...

When estimating a treatment effect from observational data, researchers encounter bias regardless of estimation methods. In this paper, we focus on a particular method of estimation called Balance ...