It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The ...

A simple beauty tutorial demonstrating how to create a polished and stunning look using only three makeup products, ...

Beauty lovers have been heavy-handed with their blush for the last two years, but these rosy pigments will be utilized in a ...

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

There's just not enough time to cover them all, and 2025 was packed with gems you probably haven't heard of. For those ...

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following her curiosity. When she began posting videos in 2022, she was not chasing virality, brand deals, or ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

As a first step, cleansing balms help remove oil-soluble skin-care products, like makeup, while a regular water-based facial ...