CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser." ...

SAN FRANCISCO and PONTE VEDRA BEACH, Fla. – The Creator Classic Series, a season-long series of events and content featuring fan-favorite YouTube golf content creators, has announced YouTube as its ...

If you've ever watched a video from your favorite food, gaming, or lifestyle YouTuber, you've probably wondered if you could turn your binges into a full-time career. It may sound easy, but you might ...

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...

The year 2025 opened with renewed talk of a TikTok ban, sending major concern through the creator economy. For many digital creators, it served as a wake-up call: what happens when the platform you’ve ...

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win with creators, paid media and owned channels ...

Google is using a subset of YouTube videos to train its AI tools, including its text-to-video product Veo, in a move that is making many YouTubers unhappy. Some YouTubers want an opt-out option or a ...

NEW YORK, NEW YORK - MAY 15: Neal Mohan, CEO, YouTube, speaks onstage during YouTube Brandcast 2024 at David Geffen Hall on May 15, 2024 in New York City. (Photo by Noam Galai/Getty Images for YouTube ...

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...

YouTube will be the presenting sponsor for the PGA Tour's Creator Classic Series, a three-tournament schedule featuring YouTube golf "content creators". The Creator Classic at The Players will begin ...

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here’s what this means for video marketers and ...

On Monday, YouTube announced that it will now allow creators and rights-holders to choose whether "third-party companies [can] use their content to train AI models directly in Studio Settings under ...