CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now, with artificial intelligence, they are finding easier ways to reach success. It's ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

The holiday dust has settled, and you're reviewing last quarter's performance in your marketing attribution dashboard. Meta claims $20 million in Q4 revenue, Google added $18 million, while TikTok ...

To measure the impact of a digital marketing investment, you must connect those metrics to real margins, acquisition cost and ...

Weights, measures and classification systems may seem like innocuous ways of taking stock of the world around us. But the tools are anything but objective, a new exhibition suggests. Measuring ...

Google Ads launched a host of AI measurement tools, including Map View to Data Manager, and updates to GeoX and Google ...