Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower cost. Targeted ads are ramping up on cable via your smart TV Nielsen is ...

BRUSSELS (Reuters) -Elon Musk's X social media platform has been hit by complaints by nine civil society organisations to EU and French regulators over what they say is its use of users' data for ...

United Airlines is considering using data it collects on passengers to sell targeted ads, the Wall Street Journal reported, citing anonymous sources—the latest attempt by a major corporation to ...

We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...

Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

According to the Wall Street Journal, United Airlines may use its customer data to sell personalized ads. Some of the targeted ads could be specific movie titles on seatback screens, for example.