Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.

Exercise has a lot of important benefits. But most people don’t exercise or don’t do it consistently or long enough to get those benefits. If you ask people why they dropped out of their program, I ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. When it comes to staying active, the biggest challenge often isn’t the workout ...

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...