'The American consumer is speaking clearly': Ford explains why it's just pulled the plug on its pure electric pick-up truck Ford was the first to introduce a full-sized, pure electric pick-up truck to ...

The electric vehicle revolution seemed unstoppable just a year or two ago. Early adopters proudly championed their ...

Known for its reliable electric scooters, Pure Electric has recently rolled out a new e-bike. Called Pure Flux One, the bike was designed as an affordable and lightweight machine that can fit most ...

Seattle-based Pure Watercraft just announced three new electric boat packages that turn a standard boat hull into an electric boat and have you leaving a wake without any exhaust fumes. The timing ...

Pure Watercraft came on the boating scene in Seattle several years ago with a plan to revolutionize the way boats are powered by offering an electric motor alternative. Now, just a month before ...

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Last November, General Motors announced it had acquired a 25 percent stake in electric boat motor manufacturer Pure Watercraft. This new partnership spawned its first consumer-facing product this week ...

Pure Electric and McLaren Announce Another Collaborative Collection: Continuing their partnership with the launch of two new racing-inspired e-scooters in McLaren's iconic papaya orange and black.

Pure Watercraft has unveiled the first fruits of its collaboration with General Motors at CES 2022, and it’s a Pure-branded, “affordable luxury” electric pontoon boat that offers silent running, ...

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It would be easy to think Seattle-based electric marine propulsion producer Pure Watercraft is just another “startup” looking to “disrupt” conventional, fossil-fuel-powered outboard motor technology ...