As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change.

David Gerbing, Ph.D, from Portland State University, explores professional, interactive data visualization for everyone ...

Overview: Fair scales, readable colours, and simple layouts help audiences understand information quickly.Clean data and ...

If you’re looking to improve your skills in creating Excel charts and transform how you visually represent data, this guide by Simon Sez IT is an excellent resource. It covers everything from reliable ...

In this sense, data visualization refers to the visual display of data in a picture or graph. Decision makers therefore gain an understanding of difficult concepts or identify new patterns by seeing ...

Adrian Barnett is a member of the Statistical Society of Australia. Victor Oguoma is a member of the Statistical Society of Australia. Our lives are becoming increasingly data driven. Our phones ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...