Fertility-tracking app Premom, owned by Easy Healthcare, came under fire by the Federal Trade Commission, which alleged the company shared consumers' health data with third parties like Google, ...

Connected cars are the new normal, but they often fail to respect your privacy, and their options to “opt out” are very limited. If you have purchased a new vehicle within the last five years, then ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

Sen. Peter Welch, D-Vt., speaks as Sen. Ed Markey, D-Mass., listens during a news conference at the U.S. Capitol on May 18, 2023, in Washington, D.C. (Photo by Alex Wong/Getty Images) Online platforms ...

Marketers are adopting transparent, permission-based data collection as privacy regulations tighten. Successful gamification examples from Nike, Starbucks, and Duolingo show how accurate, enriched ...

In 2026, sales organizations are moving toward unified, permission-based data collection to comply with tightening privacy laws and support AI-powered personalization. By integrating and enriching ...

Meta, the parent company of Facebook, has been advised by the European Data Protection Board (EDPB) against enforcing a "consent or pay" system on its users for data protection. The EDPB, chaired by ...

Biotech and digital health teams working in Europe sometimes find that the hardest General Data Protection Regulation (GDPR)[1] question in clinical research is not whether the law applies (it does), ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads ...

Have you ever clicked "I agree" without really knowing what you are agreeing to? You are not alone, and businesses often rely on that. Consent is now the cornerstone of data privacy, including India's ...

The IAB Europe Transparency & Consent Framework (TCF) used as the foundation for most online advertising is illegal in the EU, the Belgian Court of Appeal has ruled. The court found this week that the ...

SOUTH SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Claritas Rx, the patient journey experts, today announced the availability of its Foundational Data Aggregation with the industry’s first and only patient ...