Think of customer experience (CX) as the pulse of your company's brand. Whether engaging with your business through an app, phone call or in-store visit, customers are well aware of how they're ...

Driving team innovation. High-performing customer experience teams adopt a growth mindset, which helps them adapt quickly to technological changes and market shifts. Enhancing employee engagement.

Customer experience (CX) has become a critical driver of growth, retention, and differentiation, yet many organizations ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

From “NPS is just a number” to “humanity at scale,” Paloma Paraja's grounded blueprint for operational CX in 2026.

Every successful project begins with a meticulously crafted blueprint. Whether you are building an impressive structure, designing an innovative system, or revolutionizing an organization’s customer ...

Businesses thrive on two critical factors: visibility and customer satisfaction. Achieving these may require innovative approaches. In my experience, two highly effective strategies are going live on ...

Welcome to 2025, which is already giving CX professionals noteworthy tech developments. Week one was highlighted by the Consumer Electronics Show (CES) followed by the National Retail Federation (NRF) ...