Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Virtual reality (VR) and augmented reality (AR) technologies drive company innovation and expansion. From creating immersive experiences to engaging product demonstrations, both offer a range of ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned national recognition in the rapidly growing field of immersive technology.

With Apple's Vision Pro VR/AR headset set to go on sale on February 2, we're starting to see more details about the app requirements. For example, the company has released guidelines for visionOS ...

A few hundred feet from the sandy shore of Long Beach, California, in the city's convention center, companies are showing off how we'll interact with one another by way of virtual and augmented ...

B-1B Lancer tail number 85-0092 is lifted and placed on flatbed trailers for the 1,000-mile journey to Wichita, Kan., in 2020. The National Institute for Aviation Research at Wichita State University ...