Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

What makes a campaign slogan work? Some connect with the mood of the times and encapsulate the appeal of a candidate in a few words. Others come across as tone deaf, hurting the candidate.

A business slogan is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

COLUMBUS, Ohio—Ohio’s new tourism slogan, unveiled Wednesday, is its old tourism slogan -- “the heart of it all.” The return to the state’s old slogan, used between 1984 and 2001, is part of Gov. Mike ...

NEW ORLEANS -- Members of the San Francisco 49ers' marketing department faced an interesting challenge when they sat down midway through the season with an eye toward the playoffs, hoping to create a ...

Official U.S. government accounts are posting content with direct ties to white supremacy and even Nazi Germany.

Larry J. Sabato is university professor of politics and director of the University of Virginia Center for Politics, which publishes the online, free Crystal Ball politics newsletter every Thursday, ...