A popular potato chip company is undergoing a major makeover, due to a concerningly large swath of clueless customers, apparently. On Oct. 9, Lay’s announced its rebrand — the largest in its nearly ...

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

If you’ve been daydreaming about a trip to the West Coast or a long weekend by the Atlantic, you don’t need to pack a bag or start looking at your flight options: Instead, you simply need to pick up a ...

But in January 2026, everything changes for our old friend Baked Lay’s when two two new flavors drop: Baked Lay’s Roasted Garlic & Herbs and Baked Lay’s Loaded Baked Potato.

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip ...

Lay’s has revamped the recipes of some of its chip flavours and unveiled a new look as part of what it has described as its largest brand redesign in nearly a century. In a press release on October 9, ...

The three finalists for the competition were originally announced in April Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She has been working at PEOPLE since 2024, and was previously an ...