Apple has reportedly stopped work on a discrete iPhone hardware subscription service, but the goals of the project have been largely accomplished with the iPhone Upgrade Program. Rumors about an ...

Apple is no longer planning to create a “hardware subscription service” to make it as easy as possible to get a new iPhone every year. Bloomberg reports that the goal was “to make owning an iPhone ...

Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors ...

Apple is said to have reared a program that would put buying iPhones behind the same model as app subscriptions. The project was expected to go live two years ago, but it looks like Apple has put it ...

Apple is abandoning a hardware subscription service that it had been working on, according to Bloomberg’s Mark Gurman. The idea was spawned as the company was looking for ways to tempt customers into ...

Shares of Apple (AAPL) have turned lower, falling from earlier gains after Bloomberg’s Mark Gurman reported that the company has ended work on a project to create an iPhone hardware subscription ...

Apple has reportedly stopped developing its much-anticipated iPhone hardware subscription service, according to Bloomberg's Mark Gurman. Initially unveiled in early 2022, the program was designed to ...

Apple (AAPL) has ended work on a project to create an iPhone hardware subscription service, pulling back from efforts to change the way consumers purchase its flagship device, Bloomberg’s Mark Gurman ...

Apple has halted work on a project to build an iPhone hardware subscription service, according to people familiar with the matter, retreating from an attempt to change the way consumers buy its ...