Attribution rules look to prevent the creation of business ownership structures that run contrary to Internal Revenue Code ...

Success for institutional investors is built on operational excellence, performance attribution, risk management, and cash management. Over the course of 2024 we’ll explore these themes in detail and ...

Musical AI is one of the first to gain certification from generative AI watchdog, Fairly Trained. The non-profit, founded by ...

Environmental attribution certificates are emerging as the next wave of climate action, redirecting capital from offsets to ...

Prasun Kumar, Chief Marketing Officer, Justdial A recent MMA-EY report on leveraging data, revealed that while most Indian marketers find consumer data helpful in charting out marketing strategies, ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

If marketers could land customers with one killer ad or perfectly crafted message, there'd be no need for one of today's most talked about marketing disciplines: Attribution. But alas, such is not the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent ...

Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...