A / B testing for thumbnails is rolling out more widely. A / B testing for thumbnails is rolling out more widely. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. YouTube is rolling out thumbnail A/B testing to all channels. It lets you test up to ...

YouTube has a long history of inviting people to try experimental features before pushing them to the masses. These options, as you may know, are often only available to select users. YouTube is at it ...

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YouTube is testing a significant redesign of its web video player interface. The primary change is the fragmentation of the control bar into floating capsules. Volume controls have been moved to the ...

YouTube is testing a new Shorts Dislike button that merges “Dislike” and “Not interested” into a single thumbs-down option.

YouTube is experimenting with a new capability that allows Premium subscribers to watch videos at 2x speed. The feature lets users long-press on the player to automatically set the playback speed to ...

The ‘Test & Compare’ feature is currently being trialed with a few hundred users, but YouTube hopes to launch it widely next year. The ‘Test & Compare’ feature is currently being trialed with a few ...

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...