CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser." ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win with creators, paid media and owned channels ...

If you've ever watched a video from your favorite food, gaming, or lifestyle YouTuber, you've probably wondered if you could turn your binges into a full-time career. It may sound easy, but you might ...

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...

Traackr's 2025 Influencer Marketing Impact Report finds Gen Z and Millennial consumers find video content most engaging, driving creator success on YouTube TikTok drops two spots from last year, X ...

SAN FRANCISCO and PONTE VEDRA BEACH, Fla. – The Creator Classic Series, a season-long series of events and content featuring fan-favorite YouTube golf content creators, has announced YouTube as its ...

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...

On Monday, YouTube announced that it will now allow creators and rights-holders to choose whether "third-party companies [can] use their content to train AI models directly in Studio Settings under ...