Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube’s rolling out some changes to its ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

YouTube is rolling out a new analytics hub for creators on its platform today (July 7), which will provide expanded real-time statistics for videos and allow artists the ability to see details on a… ...

This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...