Over the past few years, YouTube has exploded with videos aimed at making viewers feel relaxed, tingly, and even sleepy — a sensation known as autonomous sensory meridian response (ASMR). Within the ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

If you like the sound of whispering, chewing or gentle tapping then you’re in luck because there are now more than 13m videos dedicated to such soothing noises available on YouTube. The online ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called “Oddly ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...