“That’s it?” many seemed to be asking last week when, at the end of the gala 45-minute FIFA World Cup 26 Official Brand Launch ceremony, an underwhelming logo comprised of a fat “2” and “6” overlain ...
The public reaction to the unveiling of the 2026 World Cup logo has been controversial, to say the least. The general consensus is the design is very basic and doesn’t represent in any way the three ...
Why they last, and what we can learn from them.