ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Design agency Denomination explains how packaging, sustainability and cultural storytelling help turn wine bottles into ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The role of wine labels in selling wine has increased significantly over the past three decades. ‘In the ’70s and ’80s, not a very designed label would not off-put a person, if they were looking for a ...

Wine labels have to do a lot of heavy lifting: luring customers in, communicating the mouthwatering flavors within the bottle, and getting them to pony up the sticker price all at a single glance.

While the words "antique" and "wine" are rarely seen side by side, the category of wine collecting is one of the few collectible areas attracting the attention of millennials. With their taste for ...

We're all guilty of it. Even if we don't want to admit it, we've all been suckered into grabbing a bottle of wine off the grocery store shelf just because of what's on the label. Seriously, who can ...

Forbes contributors publish independent expert analyses and insights. Lana Bortolot covers the intersection of wine, business and culture. Labels with slightly sinister themes are appealing to wine ...