Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

Paul Antoniadis is CEO and Executive Chair at good natured Products Inc, one of North America’s leading eco-friendly packaging companies. Whether you’re a new food business looking for a packaging ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...

When 2025 began, packaging experts agreed that the number one trend in their industry this year would be sustainable materials, ranging from biodegradable and compostable packaging to eco-friendly ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...

2025 has been a landmark year for the packaging industry, with regulatory reforms, sustainable materials and innovative ...