So you want to buy a Saab. If you’re looking to buy one in the U.S., you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they can ...

Any provider that consistently uses terms you don’t understand to describe what they do–or what you are getting from them–is probably doing what an old boss of mine called “hiding behind the ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

Looking for ways to use your website metrics but don't know where to begin? Let's start by putting Web analytics into some context. What they can't do is offer a magic formula for success on the Web; ...

While I love traveling, my family usually has to remind me about the importance of taking a vacation. We live in an always-on culture, but as the head of an internet performance monitoring company, my ...

We learned in The Keys to Understanding Web Customer Engagement that the notions of web presence and customer engagement aren’t new -- but are gaining in interest as web presence expands beyond the ...

My partner and I constantly argue over two web metrics. He feels we want more repeat visitors while I feel the average time spent on our site is more important. Settle the argument, please. We’ll ...

Ask for a definition of “Web metrics,” and those in the know will not hesitate to explain. But be prepared to hear different stories. While there's no end of things to measure, there are two distinct ...

Every CMO’s monthly schedule now includes the requisite meeting with the digital team to review last month’s brand Web site dashboard. Indeed, it would be a short-lived tenure for any CMO who doesn’t ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Stop the presses! There's been a new development in how Google assesses ...