Trends come a dime a dozen in the beauty world. From unicorns to mermaids, you can get four different versions of pretty much everything. Innovation can be hard to find, but Milk Makeup's Watermelon ...

No matter how much beauty lovers are willing to spend their coin on makeup and skin care, affordable beauty products will always receive a warm welcome. With the launch of e.l.f’s Jelly Pop Collection ...

The coolest brand in the beauty industry just got even cooler, thanks to a new ingenious launch that’s so good it’s bound to spur an onslaught of copycat products. Milk Makeup’s Watermelon Brightening ...

The dreaded Florida summer heat may be back, but with the humidity comes watermelon season. Produce stores are stocking up on the delicious treat, and we've compiled some ways to make sure you’re ...