Walmart is introducing two new immersive experiences on Roblox, designed to provide the company with info about young metaverse fans. Called Walmart Land and Universe of Play, it's a blend of games, ...

Walmart has filed several new trademarks hoping to produce and sell virtual goods. Separate filings show the retailer also plans to create its own cryptocurrency and NFTs. The retailer joins a slew of ...

In the future, Walmart may be embracing the metaverse with open arms. On December 30, the multinational retail corporation filed a series of trademark applications to establish its own cryptocurrency ...

Walmart Inc. is expanding its presence in the metaverse by encouraging Walmart shoppers to build an online community there. The Bentonville-based retailer said Tuesday that Walmart Discovered, its new ...

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin ...

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number of current initiatives — including plans to introduce commerce ...

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs. The big-box retailer filed several new trademarks late ...

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...

Are you a print subscriber? Activate your account. By Gillian Follett - 25 min 24 sec ago By Ad Age Staff - 1 hour 29 min ago By Tim Nudd - 2 hours 15 min ago By Gillian Follett - 4 hours 24 min ago 5 ...

Walmart appears to be venturing into the metaverse with plans to create its own cryptocurrency and collection of non-fungible tokens, or NFTs. Stream Los Angeles News for free, 24/7, wherever you are.