In-stadium advertising has become a whole new ballgame in the Bundesliga. During the 2018-19 season, Borussia Dortmund (BVB), one of the top clubs in the top German league, became the first football ...

Dortmund's LED advertising show one set of advertisements in the stadium and for international television views another - by region. The Bundesliga has long been a place for innovation, from the ...

As the public continues to consume more of their content online, rather than through print and broadcast media, online advertising is increasingly important to small businesses. With so many options, ...

The NHL is testing virtual advertising technology on dasherboards, Sports Business Daily reports. Seventeen teams already use virtual advertising above the boards during broadcasts, but the league is ...

Decarbonizing transportation is not a problem with a one-shot solution. A lot of the heavy lifting in personal transport may be performed by huge shifts such as the switch from fossil fuels to ...

Virtual advertising specialist Supponor and Telstra Broadcast Services (TBS) have announced a partnership to offer “virtual-advertising-as-a-service to sports properties, federations and rights owners ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Super Rewards, an Web advertising company ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

What is the “world of manipulation” like in marketing communication, particularly in advertising? An empirical study aimed to answer this question was undertaken by the Department of Marketing of the ...

The online advertising industry isn’t just booming. It’s perhaps never been more powerful — or important — than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...