Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...
A new program from Optum Rx would offer greater predictability by using a guarantee-based pricing model. Optum Rx announced a new value-based pricing model with an emphasis on predictability and ...
Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...
In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...
Scott Woody shows how real-time telemetry, transparency and customer control make consumption-based pricing the new standard ...
Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...