With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...