Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...

For the past 60 or so years marketers have consistently tried to find the ultimate way to entice consumers to buy the products they are flogging. The traditional marketing industry believed that ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

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