Early travel planning ensures a stress-free and productive trade show experience. Stay organized at trade shows with business cards, a notebook and snacks. I have been participating in trade shows for ...

I am back from another trade show and am doing all my postconference processing. Once again, I’m dealing with all the typical postconference headaches, which follow the inevitable conference headaches ...

Being a new exhibitor can be daunting and leave you wondering where to start first. Listed below are a few tried and true tips that have worked for others over the years. Hopefully they can help you ...

Summertime may mean picnics, swimming and camping to some folks, but to shopkeepers it means it’s summer trade show season. Of course it can be expensive to travel to a show, so you may be tempted to ...

“Eighty percent of success is showing up,” said Woody Allen. Here's how that works when it comes to trade shows. Case Study: Trade Show Success At A Shopfitting Company Two weeks ago my company ...

Our hearts go out to natural disaster victims from all over the world, including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you are home but they can take more ...

In the world of trade shows, making an impression isn’t only about what happens during the event; it’s about the anticipation before and the momentum after. This comprehensive approach can transform ...

Aug. 15 -- When you host a trade show or conference display, you're in full public view. From start to finish, from floor to ceiling, everything about your trade-show participation must support the ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and media training. Successful participation in trade shows is still vital to B2B ...