The new campaign, Don’t Send a Ute to Do a HiLux Job aims to reinforce the brand’s legacy in the category and engage the audience through humour and nostalgia, according to Toyota Motor Corporation ...
A mainstay of Kiwi pop culture, this 1999 ad for the Toyota Hilux stemmed from the idea that the model was more powerful than ever before, with a hapless farmer enduring all sorts of improbable ...
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