As pressure mounts on Apple over its perceived lag in AI development and breakthrough products, a new narrative is gaining traction: Perhaps it’s time for CEO Tim Cook to step down. After all, the ...

During Apple's earnings call, CEO Tim Cook was questioned about the Siri delays. To investors, Cook said, "We just need more time to complete the work so that they meet our high-quality bar." The CEO ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Tim Cook took over the leadership of Apple in 2011 following the death of Steve Jobs and has since played a pivotal role in transforming Apple into one of the world's most valuable companies. Cook ...

During today’s earnings call with analysts, Apple CEO Tim Cook addressed the company’s delay of its more personal Siri features that were announced as part of Apple Intelligence last year. Cook ...

Following the announcement of Pope Francis' death at 88 this Easter Monday, Apple's CEO, Tim Cook, was among the authorities who honored the late pontiff. In a post on X, Tim Cook wrote: "Joining ...

The CEO said Apple Intelligence could help shorten the amount of time it takes for people to complete tasks.

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made Apple ...

Since taking the helm as Apple's CEO in 2011, Tim Cook has led the company to historic levels of growth, shifting it from a product-driven pioneer to a multi-trillion-dollar conglomerate. Under Cook's ...