You'd never hide your content from your target audience, right? But I'll let you in on a secret: If you're not publishing content in the publications your target audience is already reading, you might ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Target audience segmentation is the process of dividing a target market into smaller, more defined groups based on shared characteristics such as age, gender, location, interests, and behaviors. This ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...