Brands need authentic, research-based messaging to sell sustainable materials. That’s the message Eastman and Procter & Gamble shared at a joint breakout session at the Sustainable Brands 2023 ...

Building on the success and impactful research of the Paper + Packaging Board, Two Sides North America (TSNA) will step up to take the lead in promoting positive and environmentally-focused messaging ...

Consumers are more informed than ever, and the days when a company could slap a green label on its products and call it “sustainable” are long gone. As sustainability becomes a non-negotiable in ...

A new study from the University of Surrey, Accor and Booking.com has assessed how to deliver effective and engaging sustainability communications to guests. The report – “Engaging travellers to ...

On 5 November 2025, the Italian Council of Ministers preliminary approved a legislative decree transposing Directive (EU) 2024/825 on empowering consumers for the green transition. The decree aims to ...