Subliminal advertising really does work, The Telegraph (wrongly) concludes after reporting on a University College London experiment in which words were briefly flashed on a computer screen and ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

The following was excerpted from the book The Anatomy of Humbug. Tall and good looking, James A. Vicary showed considerable flair of publicizing himself and his business. One of his early experiments, ...

subliminal effect is the psychological effect of 'influencing the subconscious by sneaking in a level of stimulation that humans cannot barely recognize.' `` Abuse of the subliminal effect can also ...

BBC R&D were approached last year by Radio 4 documentary producer Phil Tinline to help with a documentary he was putting together surrounding the myths and truths of subliminal advertising in video.

Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, "rally 'round the flag" is a venerable expression of this phenomenon. It ...

A new study shows that subconscious signals interfere with concentration, causing people to become easily distracted and falter on even the simplest of tasks. When people concentrate, they focus on ...

The other day, Larry Bartels posted a Monkey Cage article entitled “Here’s how a cartoon smiley face punched a big hole in democratic theory,” with the subtitle, “Fleeting exposure to ‘irrelevant ...

Discover how placebo and nocebo effects can be activated subliminally, influencing pain without conscious awareness. The latest additions to the placebo effect family might be the rudest. First there ...