Customer taking a water bottle off a store shelf - Oscar Wong/Getty Images When looking for a clean drink, many people reach for a bottled water. After all, it has to be cleaner than tap water, or why ...

Once focused on white-tablecloth restaurants, the premium water brand is now courting fitness fans, athletes, and mass retail ...

Once considered a simple commodity, bottled water is being reexamined by startups like Loonen that are questioning how water ...

The official swatch for Saratoga Signature Blue, as defined by the color-organizing company Pantone. The cobalt color is now formally associated with bottles of Saratoga Spring Water. Contestants on ...

We have a lot to get to, so let’s jump right into the official Bottled Water Power Rankings. First: Everyone should have access to safe drinking water. This piece is not an endorsement of bottled ...

How did the nascent bottled water industry make a market for a product that for much of the past century was largely viewed as an unnecessary or wasteful luxury good? In just four decades, this ...

Plastic water bottle caps are color coded based on the type of water: blue caps indicate "spring water"; black caps signify alkaline water; green caps signal flavored water, and white caps mean ...

You may gawk at the price of bottled water at, say, sporting events. At Target Field, home of the Minnesota Twins, a bottle ...

Water is essential to nearly every function in the human body, yet not all water is created equal. From tap to filtered to distilled, the choices can feel overwhelming, but spring water continues to ...