Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

Magic Spoon, the maker of better-for-you cereals, secured $85 million in Series B funding as three of its brands make the jump from direct-to-consumer-only offerings to Target store shelves for the ...

Better-for-you cereal maker Magic Spoon is broadening its retail launch to be available in more than 6,800 stores nationwide. The cult favorite cereal brand started in 2019 as a direct-to-consumer ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...

With a surge of homebound Americans turning to online shopping, the direct-to-consumer cereal brand Magic Spoon found itself in a favorable position. As the low-carb high-protein cereal brand built on ...