Snapchat is lifting the limit on video ads to three minutes from 10 seconds, giving marketers a chance to tell a longer brand story in the image-messaging app, per an announcement shared with Mobile ...

Snapchat has substantially increased the maxmimum duration of video ads from ten seconds to three minutes. The previous cap of ten seconds has been in place since Snapchat first introduced video ads ...

Snapchat is rolling out new options for advertisers, allowing them to run ads as long as three minutes. The new ad units, called extended play commercials, can still be skipped after six seconds like ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Snap's expanded ad suite aims to help app marketers engage with users on the image-messaging platform, which has a daily user base of 249 million people worldwide and has seen increased usage during ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...