The unexpected popularity of a dancing hot dog seems to have convinced Snap Inc. that augmented reality is the future of Snapchat. Snap announced today the launch of Lens Studio, a free AR creation ...

Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snap is today introducing its first ever desktop app in the form of Lens ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool ...

Snap has teamed up with a handful of partners to create new Lenses and new tools for the Lens Studio, which can make designing AR effects a simpler process. One of its new partners is StudioMDHR, ...