NaiDunia had recently launched an interactive game campaign, ‘Slide & Ladder’, in Indore to engage fresh readers with its brand. Just like the traditional Snakes & Ladders game, the participants had ...

For past month and half, the mornings of Indore were abuzz with Yes, Mera Number Aa Gaya. No, it wasnt a new mobile number nor any lottery or a ticket queue; it was number of the dice to move further ...