I have been working in marketing for over twenty years. I’m sure you’ve noticed too, that recently, Pay Per Click (PPC) marketing has gone from being virtually non-existent to being one of the largest ...

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

On Wednesday, June 15th, 2016, Erin Sagin of Wordstream joined SEJ Think Tank for a sponsored webinar about how to dominate keyword research for your PPC campaign. If you are just using Google’s ...

Split testing is fueled by curiosity, by wonder, by knowing that you don’t know something. Some gap in your understanding of your prospects’ psychology and outlook is potentially responsible for lower ...

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

SEO » SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to build an effective PPC strategy Chat with SearchBot Pay-per-click (PPC) advertising can be highly ...