Every chief marketing officer worth their salt knows the importance of having a brand stand apart from the competition, to be unique in the eyes of the consumer and get recognized for it. After all, ...

Forbes contributors publish independent expert analyses and insights. I write about mapping the path & pitfalls for marketing leaders. I’ve conducted rigorous research over the years on branding and ...

If anything could be considered sacred in business, differentiation would be a top candidate. “Differentiation,” the method marketers use to demonstrate differences between products, is pursued with ...

Differentiation is an essential part of effective teaching. As educators, we recognize that each of our students is on their own unique learning journey. Some are following their interests, others are ...